In a world where health and wellness have become top priorities, the concept of functional water has emerged as a game-changer in the beverage industry. Functional water is a type of enhanced water that goes beyond simple hydration by incorporating additional ingredients designed to provide targeted health benefits. From improving energy levels and immune function to supporting digestion and overall well-being, functional water offers a new approach to staying hydrated and nourished.
At the forefront of this revolution is Alitasa, a brand founded by Juste McKeown, who was inspired by her father's personal health struggles. Juste has made it her mission to elevate the way people think about hydration by developing a unique range of waters that not only quench thirst but also support the body's vital functions.
In this article, we will take a deep dive into the world of functional water and explore Alitasa's innovative approach to hydration. Through an exclusive interview with Juste, we will learn about the personal story behind the brand, the science and expertise that go into crafting their functional water formulations, and Juste’s vision for empowering people to take control of their health and well-being through smarter hydration choices.
LM: Juste, can you share with us the personal story behind the creation of Alitasa and what is Functional Water?
JM: Alitasa's journey began with a deeply personal experience. Back in 2010 my father suffered a huge heart attack. Faced with the daunting prospect of a life dependent on medication, he embarked on a quest to explore alternative healing methods. Immersing himself in non-traditional medicine and various healing therapies, he stumbled upon the transformative power of water therapy and the significance of high-quality hydration. Driven by a determination to regain vitality and wellness, he delved into research on optimal nutrition and essential minerals.
Through self-experimentation, he witnessed remarkable improvements on his health. With each passing day, he gradually reduced his reliance on medication, astounding his doctors with his progress during subsequent visits. Above all, we were extremely happy to see his improvements, sharing special family moments and seeing his joy in becoming a grandfather. As word of his journey spread, friends and family clamoured for access to the unique water that had played such a pivotal role in his recovery, thus, Alitasa Functional Water was born!
Unlike traditional water, functional water is infused with science-backed beneficial ingredients carefully selected to address specific health needs.
LM: What sets Alitasa apart from other bottled water brands on the market? Can you explain the unique features and benefits of your functional waters?
JM: We designed each water to address different health needs and so far, we have 3 amazing waters to offer.
Alitasa Electrolyte Water primarily focuses on replenishing electrolytes lost during physical activity, making it an ideal choice for athletes and individuals leading an active lifestyle. It boosts energy, rehydrates, and supports muscle function.
Alitasa Gold Ion Water focuses on harnessing the health benefits of nanogold particles, offering anti-inflammatory properties and support for energy levels and skin health and slowing down collagen depletion and it is known to increase libido and enhance overall vitality and mental focus.
Alitasa Silver Ion Water is focused on harnessing the antimicrobial properties of silver ions, offering immune support, digestion and overall gastrointestinal health and it contributes to improved gut microbiome balance.
LM: Can you walk us through the research and development process behind Alitasa's water formulations?
JM: At Alitasa, our commitment to excellence is grounded in extensive medical research and scientific literature. Collaborating closely with medical professionals, we've identified key focus areas for optimal hydration, gut health, and sustained energy.
Our dedication to transparency and education is reflected in the wealth of research documents available on our website. These resources provide valuable insights into the science behind our formulations and the efficacy of our products.
Recognising the growing awareness of the benefits of colloidal silver and gold, we've taken a pioneering approach by using nanotechnology. Our mineral particles ensure maximum absorption at the cellular level, allowing you to experience the full benefits.
LM: How do you envision Alitasa revolutionising the way people approach hydration and wellness? What impact do you hope to make in the lives of your customers?
JM: We aim to make a meaningful impact by helping our customers achieve their wellness goals through premium hydration. Whether it's boosting energy levels, supporting gut health, or enhancing immunity, we're committed to delivering tangible benefits that improve quality of life. Ultimately, we aspire to inspire a shift in mindset towards hydration—one where people view it as an essential component of their daily self-care routine.
LM: As the functional drinks market continues to grow, what are your plans for expansion and innovation in the future?
JM: We're excited to announce that we have several new products and initiatives on the horizon that promise to redefine the landscape of functional beverages. We're also exploring opportunities for market expansion, both domestically and internationally. We're committed to making Alitasa Functional Waters accessible to a broader audience, ensuring that everyone can experience the transformative benefits of premium hydration. From exploring ingredients and formulations and current trends to leveraging advanced technology, we're dedicated to pushing the boundaries of what's possible in the realm of functional hydration.
As consumers become increasingly health-conscious and seek out beverages that offer more than just refreshments, the demand for functional water is poised to grow exponentially. Alitasa, committed to quality, science-backed formulations, and a vision for elevated hydration, is well-positioned to lead the charge in this exciting and transformative industry.
By embracing the power of functional water and making informed choices about the beverages we consume, we can all take a proactive approach to supporting our health and well-being. As we move forward, it is clear that functional water, and brands like Alitasa, will play an increasingly important role in shaping the future of hydration and wellness.
We wish Juste every success on her incredible mission with Alitasa.