Fit for Power: The 20-Minute Workout High-Achieving Women Swear by

Among senior women in business, wellness has shifted from lifestyle aspiration to operational necessity. Energy, focus and physical resilience are now treated as strategic assets ; managed, measured and optimised much like capital or talent. Against this backdrop, E-Pulsive’s 20-minute EMS training model has gained traction among female founders and executives who prioritise efficiency, longevity and performance over spectacle.

This January, the luxury fitness brand opens a new private studio in Knightsbridge and Belgravia, extending a London presence shaped by discretion, technology and outcomes rather than scale.  Set to open at 9 Kinnerton Street, the private studio will offer one-to-one and partner EMS (Electrical Muscle Stimulation) training sessions, designed to enhance body shape, support weight loss, and improve overall strength.

The Rise of Time-Efficient Wellness

Since 2020, the global wellness industry has undergone a quiet recalibration. As hybrid work blurred boundaries and leadership roles intensified, demand has shifted away from high-volume, time-intensive fitness towards compressed, high-yield interventions. By 2024–2025, this shift has accelerated, driven by executives and founders seeking solutions that integrate seamlessly into demanding schedules while supporting long-term health.

In this context, biohacking, recovery science and precision-led training have moved from the margins to the mainstream.

The emphasis is no longer on doing more, but on doing what delivers measurable returns — a mindset long familiar in business, now increasingly applied to the body.

A Rational Response to a Time Constraint

E-Pulsive’s proposition is built around Electrical Muscle Stimulation (EMS), a technology with origins in clinical rehabilitation and elite athletic training. By delivering controlled electrical impulses to the muscles, EMS enables simultaneous activation of up to 98% of muscle groups, intensifying low-impact movements and compressing a full strength session into 20 minutes.

For women balancing leadership roles, travel and decision fatigue, the appeal is pragmatic: training that fits within real schedules is more likely to be sustained. A single session can burn up to 500 calories, but the more compelling metric is consistency — the compounding effect of workouts that do not demand hours of recovery or preparation.

Founded by Eladio de Leon and Mario Kaspers, E-Pulsive positions fitness not as an aesthetic pursuit but as a form of performance infrastructure. Programmes begin with a detailed consultation, aligning physical training with lifestyle demands, injury history and long-term objectives. It is a systemised approach that resonates with founders accustomed to optimising for return on investment.

With this new space, we wanted to create something beautiful yet intimate — a place where people feel comfortable training in complete privacy. It’s cosy, refined, and designed to make clients feel at ease from the moment they step in.” - Eladio de Leon Co-founder EPULSIVE.

Clients report improvements in posture, muscle tone, recovery and sustained energy — factors closely linked to cognitive endurance and stress regulation. The brand has attracted a discreet yet influential following, including Poppy Delevingne, Lady Amelia Windsor, Princess Olympia of Greece and Kitty Spencer, drawn less by celebrity association than by outcomes.

Longevity, Not Intensity

Beyond London, E-Pulsive operates an ultra-luxury wellness club in Küsnacht, on Zurich’s Gold Coast. The Swiss flagship integrates EMS training with whole-body cryotherapy, infrared and photobiomodulation saunas, massage therapies and advanced recovery protocols, reflecting a broader move towards preventative health and longevity-led wellness.

This approach aligns with a growing consensus among high-performing women: sustainable success depends not on perpetual intensity, but on physical durability, nervous-system balance and intelligent recovery over time.

As co-founder Eladio de Leon notes, clients often experience noticeable shifts after just a handful of sessions — not only in body composition, but in how they manage energy across the working day.

Power, Applied

For the Mumble women building companies, raising capital and planning across long horizons — E-Pulsive represents a logical evolution in fitness thinking. It replaces volume with precision, habit with strategy, and exhaustion with efficiency. In an economy increasingly defined by endurance rather than speed, the most valuable form of power may be the ability to sustain it. Members can claim an exciting perk from E-Pulsive available only on the Mumble Forum App. Download here to explore this and more members perks.