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MILF 2.0: Redefining the term to empower mothers and female founders.




The term “milf” has been around for over 25 years, and it’s time for a change. The current acronym, “Mothers I’d Like to F — is outdated and offensive. It objectifies women and mothers and reduces them to sexual objects. It’s time for a new definition that better reflects the changing attitudes of our society.


the gender investment gap. According to our research, when women business owners pitch their ideas to investors for early-stage capital, they receive significantly less—a disparity that averages more than $1 million—than men. Yet businesses founded by women ultimately deliver higher revenue—more than twice as much per dollar invested—than those founded by men, making women-owned companies better investments for financial backers.


Investing in mother founders (and female founders in general) has a number of potential benefits:


One is that it helps to promote gender equality in the business world. By providing financial support to mom entrepreneurs, investors can help to level the playing field and give women the resources they need to succeed in a male-dominated industry. This can also help to break down stereotypes and biases that may prevent women from reaching their full potential.


Additionally, investing in female and mom founders is also a smart business decision. Studies have shown that companies with diverse leadership teams often perform better than those with less diversity. By supporting female founders, investors help to foster a more inclusive and innovative business environment, which leads to better outcomes for everyone involved, and financially


Milfs are the mothers of their startups. Like a mama bear, they will do anything to protect the startup and grow it to be a successful, independent business, with as much revenue and market value as they can imagine and aim to. They will reach profitability fast, outperform many other companies, and build unicorns and dragons.


Inspired on author Cherryl Bird.

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