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Invest in Her: The Key to Economic Progress

Accelerating Progress and Unlocking Potential

International Women's Day 2024, celebrated on March 8th, brought attention to the United Nations theme "Invest in Women: Accelerate Progress." This theme highlights the importance of supporting and investing in women-led initiatives, particularly in the business world. As we reflect on the significance of IWD, it is crucial to examine the current state of investments in women-founded businesses and explore ways to accelerate progress in this area.

women entrepreneurs


The Current Landscape: Despite the growing number of women entrepreneurs worldwide, there is still a significant gender gap in funding for women-founded businesses. According to a 2021 report by Crunchbase, women-founded start-ups received only 2.3% of the total venture capital funding in 2020. This disparity is even more pronounced for women of colour, who received just 0.64% of the total venture capital funding in the same year.


The underrepresentation of women in the entrepreneurial ecosystem can be attributed to various factors, including limited access to networks, mentorship, and resources. This is an area we feel strongly about at Mumble and tirelessly work towards changing. Women entrepreneurs often face unique challenges, such as balancing work and family responsibilities, navigating male-dominated industries, and overcoming societal biases and stereotypes.


women entrepreneurs

The Benefits of Investing in Women-Founded Businesses: Investing in women-founded businesses is not only a matter of gender equality but also a smart economic decision. Studies have shown that companies with diverse leadership teams, including women, tend to outperform their less diverse counterparts. A 2019 report by McKinsey & Company found that companies in the top quartile for gender diversity on executive teams were 25% more likely to have above-average profitability than companies in the bottom quartile.


Moreover, women-founded businesses often address untapped markets and solve unique problems, leading to innovative solutions and products. Read on Mumble’s top three female entrepreneurs who are breaking barriers and changing the tech world.

By investing in female-found businesses, investors can tap into new opportunities and drive economic growth. Women entrepreneurs bring diverse perspectives and experiences to the table, which can lead to the creation of products and services that cater to a wider range of customers and needs.


Investing in women-founded businesses also has a ripple effect on society. When women succeed as entrepreneurs, they create jobs, contribute to economic growth, and serve as role models for future generations of women. This can help break down gender stereotypes and encourage more women to pursue their entrepreneurial dreams.


women entrepreneurs


Accelerating Progress

To accelerate progress in investing in women-founded businesses, several steps can be taken:


Increasing access to capital

Governments, financial institutions, and venture capital firms should create targeted funding programs and initiatives to support women entrepreneurs. These programs can include grants, loans, and equity investments tailored to the specific needs of women-founded businesses. Additionally, establishing women-focused investment funds and encouraging more women to become investors can help bridge the funding gap.


Mentorship and networking

Establishing mentorship programs and networking events can help women entrepreneurs connect with experienced professionals, gain valuable insights, and expand their networks. Mentorship can provide guidance, support, and advice on navigating the challenges of starting and growing a business. Networking events can facilitate connections with potential investors, partners, and customers, as well as provide opportunities for collaboration and knowledge-sharing.


Addressing unconscious bias

Investors and decision-makers should be aware of and actively work to combat unconscious biases that may impact their funding decisions. Unconscious bias training and implementing objective evaluation criteria can help ensure that investment decisions are based on the merits of the business rather than gender stereotypes.

Celebrating success stories: Highlighting the achievements of successful women-founded businesses can inspire other women to pursue entrepreneurship and attract more investment. Sharing these success stories through media, events, and public platforms can help challenge stereotypes and showcase the potential of women-led businesses.


Collecting and analysing data

Regularly collecting and analysing data on investments in women-founded businesses can help track progress, identify gaps, and inform future strategies. This data can include metrics such as the percentage of funding allocated to women-founded businesses, the representation of women in investment decision-making roles, and the performance of women-led companies. By monitoring these metrics, stakeholders can assess the effectiveness of initiatives and make data-driven decisions to accelerate progress.


Encouraging corporate investment

Large corporations can play a significant role in supporting women-founded businesses by incorporating them into their supply chains, partnering with them for innovation, and investing in their growth. Corporate venture capital arms can allocate a portion of their investments to women-led start-ups, while procurement departments can prioritize working with women-owned businesses.


Providing comprehensive support

In addition to financial investment, women entrepreneurs can benefit from comprehensive support services, such as business training, legal advice, and access to technology and infrastructure. Incubators and accelerators focused on women-led start-ups can provide these resources and create supportive communities for women entrepreneurs to thrive.

women entrepreneurs

As we move forward from IWD, let us commit to investing in women and creating a more equitable and prosperous business ecosystem. By doing so, we not only empower women but also drive economic growth, foster innovation, and create a more inclusive society. It is time to recognise the immense potential of women entrepreneurs and take concrete steps to support their success. Together, we can accelerate progress and build a future where women-founded businesses thrive and contribute to a better world for all.

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